The Project
Madame Rebelle is an energy and beauty wellness drink created to fuel the body and soul. Blending vintage 1950 pinup style with an alluring sense of rebellion and mystery, this brand stands as a force against perfection. It proves that true beauty is authentic, untamed, and unapologetic. It is more than a drink, it’s a ritual and a manifesto in a can.
Goal:
To create a visual that melded vintage 1950s beauty with a modern, alternative edge. The purpose was to create something that stood out from the sea of pastel colors and overly feminine perfection in the beauty drink industry and to create something that urges women to redefine what beauty means to them.
Keywords:
Rebellious, vintage, bold, redefining, authentic.
Deliverables:
Logo suite, brand illustrations, brand colors, brand identity guidelines, typography, homepage wire frame and a brand guidelines booklet.
Behind Madame Rebelle
This brand already had a strong, clear personality, so the visuals were designed to complement the brain behind the brand. Here is a sneak peak into the descisions behind the branding.
Rebellious But Still Feminine:
The logo used throned ornamentations to add an edginess to a bold and vintage font. The cut outs in the word “Madame” add a sense of movement, showing the energy this brand gives off. This pairs with the rounded curve to the “R” which is a nod to vintage typography and gives a feminine flair.
Luxurious But Not Cold :
This brand wanted to promote a luxury product and experience but without it being minimalistic or feeling cold. Bold red tones, maximalist patterns and illustrations, and branding packed with personality and a story, creates a feeling of a premium product without the pretentiousness some luxury brands give off.
Vintage 1950s Flavor :
Translating this brand’s signature cherry flavor into stunning visuals give brings it back to it’s vintage roots while providing the bold, edgy personality of modern day.
I truly don’t even know where to start because words don’t do justice to how incredible Melissa is. I’ve been building my brand, Madame Rebelle, for months and after hiring six different designers who just couldn’t capture my vision (and trust me, it’s a very specific, one-of-a-kind vision), Melissa came in and brought it to life on the very first try.
From the first concept to the final delivery, she completely understood the essence of my brand, the emotion, the energy, the story, and somehow translated everything in my head into a visual identity that is beyond perfect. The color palette, the typography, the mood… every single detail feels like it was pulled straight out of my imagination.
What blew me away most is her ability to listen and intuitively create. She’s not just talented — she’s gifted. Her attention to detail, creativity, and passion for what she does radiates through her work. You can feel her heart in every design.
Melissa, you are a dream to work with. You gave me my brand, not just a logo or a color scheme, but a living, breathing identity that feels like me. I’ll be keeping you in my back pocket throughout my entire journey with Madame Rebelle, because there’s no one else I’d trust to touch this brand.
If you’re contemplating hiring her — DO IT. You won’t regret it.